My name is Harriet Lovitz and I am one of the marketing managers with Hurst Boiler and Welding from Coolidge, Georgia. I have been with Hurst for about seventeen years. We originally found FMA through some research I was doing on the internet looking for renewable energy information. I came across a conference that was going to be held in Atlanta. I have an interesting story to tell about FMA because it was basically me that found it and I talked my superiors at Hurst Boiler into doing the show because the premise sounded like it had a lot to offer. To me there was a much more captive audience. When you realize that you have delegates attending who are paying a good amount of money to come and attend this event, you have a much more qualified audience. That stood out right away. I went to them and twisted their arms a little bit to do the show. When they finally agreed, I started sweating bullets because I thought that if we got there and it turned out to be a flop, they were going to kill me. Thankfully I can say not only was it not a flop, it was an unbridled success. Once we got here we found that it was totally different than any other trade show we had ever done before, which was one of the things that appealed to me when I was first reading about it. Of course you assume everybody is going to tell you great things and it is never going to be what they say it is. I have to say that FMA lived up to every word that they told me. I was very pleasantly surprised, even more so than that, with the quality of the meetings and the people that we met here. It cut years off our sales cycle if you ask me. There is no way we could have ever gotten to see the quality of people that we met here at FMA that quickly. It would have taken six months, a year or more to get to that person if we sent our salesmen out to go through channels at some of these companies, where you want to meet with the vice president or the head of engineering or the head of environmental efficiency or new energy services. There are so many new titles that you do not even know who to look for. To me, it was worth it just to cut that much time out of the sales cycle getting in front of these people. On top of that, the atmosphere here was much more laid back. You have time to really talk to these people. One of the great features they provide is that they facilitate the meetings. They basically interview the people that are attending and ask who they would like to meet with. When one of those companies asks to meet with us, that is worth its weight in gold. That is the best qualified meeting you can get because these people are looking for your help. They come to you and say they are interested in your product or service and want to know what you can tell them or need help with something. That is what we found from our meetings. We had great interest from these people and we were not having to hard sell them. They already knew they had a problem and they were coming to us for a solution, which is the best kind of meeting you can have. Compared to other trade shows it is not even in the same ballpark. Trade shows are something you do because you feel you have to. We do them mostly so our reps see that we are keeping our name and face out there and supporting them. I cannot honestly say we have ever gotten a really good lead from a trade show. When you come here you literally leave with a pocket full of genuine interested buyers, people who are looking to you for a solution and you are sitting with the right person, the decision maker, and you have had a chance to sit down and talk to them one to one.