Sponsors in this video describe attending multiple FMA Summits, with one noting that this is their thirteenth summit and calling FMA the show they are most committed to out of more than a dozen national trade shows each year. They emphasize that FMA gives them the opportunity to get in front of real decision makers and have up to thirty meetings a day with major players that they would not otherwise have access to. Several speakers highlight the difference in format compared to large conferences with five or ten thousand attendees and hundreds of booths. At FMA they are one of about twenty vendors in the room, the visitor to vendor ratio is very favorable and they have time to sit down one on one over breakfast, lunch, dinner and breaks. They call out the addition of assigned seating for lunches and dinners as a welcome improvement because it pushes them to meet new delegates they might not otherwise talk to. The smaller, more curated environment allows them to get to know prospects on a personal level and build rapport beyond a quick booth conversation. Examples include three site visits and an active relationship with AT&T, as well as a significant order from an engineering led organization such as Sage that would have been nearly impossible to penetrate via cold calls. One sponsor notes that they have personally brought in about nine million dollars in business that they attribute to these unique business settings and face to face time with customers. They also mention that the delegates FMA brings to each show are fresh, not the same people every time, but consistently of the same high caliber. For the money they spend to be at an FMA Summit, they find it saves them money compared to traveling across the United States, Canada or Mexico to try to meet the same facilities one at a time. Overall they describe FMA as a very high level show that gives them direct access to high level decision makers and has paid dividends well beyond the sponsorship investment.