Sponsor testimonial

GE Power (now GE Vernova) testimonial at FMA Summits

Speaker: Mike Norelli, Sales Leader, Distributed Power Business, GE Power / GE Vernova
GE Power / GE Vernova logo GE Power → GE Vernova
Segment: Distributed power, onsite generation, backup power, energy resiliency.
Goal: Meet real end users and facility leaders evaluating onsite generation and cost reducing energy strategies.
GE Power, now part of GE Vernova, attended FMA Summits with a clear objective: connect directly with real end users who are actively making decisions about onsite generation, energy resiliency and reducing operating costs. Mike Norelli explains that unlike many traditional industry events, where vendors mostly speak to other vendors, FMA brings in facility leaders, engineering directors and sustainability decision makers who are ready for meaningful technical conversations.

Mike highlights the value of presenting early in the conference, which immediately positioned GE Vernova as a key solution partner and drove qualified traffic to their exhibit. He also notes that the hosted corporate dining format created rapid but deep engagement with buyers. During one lunchtime session alone, GE met five to six organizations that were actively exploring onsite power projects, creating real pipeline opportunities in under an hour. The experience reinforced that FMA Summits attracts buyers who want to collaborate, ask detailed questions and explore solutions that improve the performance and resiliency of mission critical facilities.

Highlights from this sponsor experience

  • Met true end users, facility leaders, engineering heads and sustainability executives.
  • Twenty minute presentation on day one generated immediate visibility and booth activity.
  • Corporate dining speed meetings produced five to six qualified connections in about an hour.
  • Format focused on real conversations, not vendors talking to vendors.
Read full transcript
Good morning. My name is Mike Norelli. I lead sales for our distributed power business in North America for General Electric. We came to FMA Summit to try to meet more customers and we were really excited and happy with the types of people we met. Many end users, many people motivated to make decisions about reducing their energy cost and putting power on site. Unlike a lot of other conferences we have gone to in the past, it is not just vendors talking to vendors. There are end users, facility leaders, engineering leaders, and energy and sustainability leaders that attend and want to have thoughtful deep conversations about your product and how you can help them. In regard to the benefits of the presentation, the exhibit, and the corporate dining table, I think it was a great format. Sarah and our team did a twenty minute presentation early on the first day. It allowed us a chance to get our name out there early in the conference and meet a lot of different people. People came to our booth. Perhaps the thing I liked the most was during lunch, the speed dating we did with three different tables of companies that are looking to do something on the energy side with one of their facilities. That was neat. I think we made five or six new connections in an hour.
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FMA Summits
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