It was a little pricy for a small company but I though wait if I did all these cold calls, hired a sales person for this amount of money would that pay off? And I got to tell you the last few days have been great for us. Not only with the attendees but with the other exhibitors. It has proven to me that I will want to do this again. The way everything was set up was very easy. Everything was smooth. We came in, we set up, we knew what we were supposed to do. We knew who we would have one on one meetings with. Particular customers or particular potential customers that want to hear about your solutions which is really nice because you had committed people.