Real Sponsor Testimonials – Verbatim Transcripts
Below are unedited, word-for-word transcripts from video interviews with FMA Summits sponsors recorded immediately before or after our events. These are third-party opinions from executives at energy, sustainability, microgrid, solar, efficiency and facilities companies who chose to sponsor and attend our executive summits.
Each transcript is linked to its original video on YouTube and attributed with the speaker’s name, title, company and role.
"The size and intimacy of FMA leads to real conversions and real conversations."
Josh Smith, Senior Vice President of Development, KDC Solar
Josh Smith explains that KC Solar returned for its second FMA Summit because of the strong results from their first sponsorship in Chicago. He highlights that FMA choreographs the event exceptionally well and consistently places the right sponsors and the right customers in the same room. The smaller, more intimate format produces deeper, more meaningful interactions, which makes follow ups easier and conversions higher. He praises the structured networking, natural conversations at meals, and the care taken to make all attendees comfortable.
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I am Josh Smith and I am the Senior Vice President of Development at KC Solar. We are a distributed commercial and industrial solar developer. This is our second FMA Summit. The first one we sponsored was in Chicago and it is no mystery why we are back. We had a great experience in Chicago.
FMA does an excellent job choreographing these events. They get the right people in the room, they set up the networking opportunities you want, and they get the right sponsors and customers together. Compared to other events we have attended or sponsored, the size and intimacy of this setup works much better for us in terms of conversion and achieving meaningful interaction with the people we are targeting. It makes it easier to continue the conversation when we leave.
We had a great experience here in Tampa and we are already looking forward to the next one.
Regarding the cocktail receptions, the assigned seating, and the networking, FMA does an excellent job of keeping everyone in the room without forcing it. The receptions, breakfasts, and assigned seating make it natural for people to talk. Many attendees are not veterans of events like this and may not feel comfortable approaching people. FMA makes everyone comfortable and welcome, which makes it easier for sponsors to start conversations immediately.
My advice for any microgrid or distributed generation company is to get in early, especially if you are considering sponsoring. FMA does a very good job of not overloading the room with companies that provide similar services. Based on the last two events, the speakers and the attending prospective customers form a very experienced and affluent group of senior leaders. Come prepared to talk to people who are genuinely interested and ready to do business.
"The people we met here were true decision makers and the lead quality was far stronger than large industry shows."
Bob Quinn, Regional Sales Manager, Marathon Equipment
Bob Quinn attended Marathon Equipment's first FMA Summit and was impressed by the caliber of attendees. He reports meeting CEOs, executives, and engineers responsible for major decisions. He states that the leads generated at FMA were significantly stronger than those from large waste industry trade shows. Although the event is smaller, the ratio of high value leads was dramatically higher.
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My name is Bob Quinn. I am with Marathon Equipment. I am one of their regional sales managers. I have been with the company for 18 years. This is Marathon's first time at the FMA show and we found it to be very helpful.
The quality of person at the show is incredible. The people we met are CEOs, chief executives, or engineers of the departments they belong to and they are the decision makers. We were pleasantly surprised that many people did not know what you can do with a compactor. The show was good for us. It is good for our company in terms of becoming more green and supporting a more sustainable management approach.
It was a good show and we believe we will get business out of it. We received some very strong leads.
Compared to other events we attend in the waste industry, those shows are very large and attract many people who browse without serious intent. Out of a show with a couple thousand people, you may get 50 to 75 decent leads. The ratio here is much higher. Even though it was a smaller show, the leads were much stronger in relation to the number of attendees.
"We met professionals here that we could never reach through normal outreach or cold calling."
George Benda, CEO, Chelsea Group
George Benda describes his second FMA Summit as highly successful. He praises the strong organization, logistics, and support from the FMA team. Chelsea Group met high level professionals they would never reach through traditional sales methods. They left with seven or eight qualified leads, two or three of which are serious opportunities. He also highlights that the combination of a presentation and focused trade show exposure maximizes reach.
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I am George Benda. I am the CEO of Chelsea Group. We are a building sciences consulting firm. This is our second event with FMA and it has been a very successful event for us. We found that the organization is excellent. The logistics work well and the FMA team has been fantastic in helping us succeed.
We have been very excited about the people we met here. These are professionals we would not easily reach by calling or using direct sales methods. The level of attendees is extremely high and the conversations have been very productive.
We believe we have seven or eight potential leads, and two or three that are very serious. One of the great things about this format is that it combines a presentation with a trade show experience. I was able to meet other presenters who are also solutions providers and many were interested in our services based on my presentation.
Several of the companies who approached us were ones we would not have contacted normally. Our positive experience in Chicago encouraged us to return, and this event has also been a strong success. It fully supports our continued commitment.
"It was absolutely worth it. We even outlined the framework of a new deal during the event."
Mark Finley, Vice President of Business Development, Solar Do
Mark Finley attended his first FMA Summit and compared it to a Gartner style executive seminar. The smaller, focused format made it easy to find senior level decision makers and build meaningful connections. During the summit, his team began outlining a new business deal with another company they met at the event. He says the investment in attending was definitely worth it.
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I am Mark Finley with Solar Do. I am the Vice President of Business Development and I work on the West Coast. This is my first FMA event and I liked it a lot. The crowds were small enough that you could find the people you were looking for over the three days.
There were many opportunities to sit down for meals and talk with people responsible for energy policy or environmental strategy. I used to work for Gartner Group and this feels similar to a Gartner executive seminar where a small trade show is integrated into a high level format.
We did generate business at the event. We had a booth near a company that has a bioreactive product and they had a bare rooftop with high energy usage. Over three days we worked out the framework of a potential deal.
Compared to the investment required to attend, it was definitely worth it.
"We already submitted a proposal to a billion dollar company and the conference is not even finished yet."
Chris Derka, President, Green Earth Energy Photov
Chris Derka attended his first FMA Summit as a sponsor and immediately saw strong outcomes. He reports at least three or four new business opportunities generated directly from the event. The structured, focused meeting format allowed his team to have real technical conversations instead of rushed trade show interactions. Before the conference even ended, they had already submitted a proposal to a billion dollar company they met during lunch.
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My name is Chris Derka. I am the President of Green Earth Energy Photov. We are a Massachusetts and Connecticut based solar company focused on renewable energy. This was our first FMA conference as a sponsor.
We found that the sponsorship paid dividends. We had very productive meetings and expect at least three or four business opportunities from this conference. The rate, size, and duration of the event were ideal and allowed us to engage people in a focused environment while still discussing technical details.
In other renewable energy conferences there are hundreds of solar companies and it can be difficult to stand out. Here, there were not many exhibitors in our exact space and we were memorable.
The conference is not even over and we already submitted a proposal to a billion dollar company that we met over lunch. That speaks for itself.
"I walk out of here with a lot of very good quality leads. That is the value of an FMA Summit."
Ken Stolman, Chief Sales and Marketing Officer, MPC Energy
Ken Stolman explains that FMA Summits give him focused and high quality time with a narrower group of companies he normally would not reach. By attending buyer briefings and presenting his own content, he enters meetings with strong context and alignment, which moves conversations forward quickly. He leaves each summit with genuine next steps and high quality leads instead of volume. MPC Energy sees so much value that they committed to three summits in one year.
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My name is Ken Stolman with MPC Energy. I am the Chief Sales and Marketing Officer. I enjoy FMA Summits because I find that I can get better quality time with a narrower band of companies that I normally would not have time with. I can meet them, have lunch with them, have breakfast with them, and spend good quality time talking about what we do, while they meet me and the organization.
I typically walk out of here with a lot of very good quality leads. My goal is to leave with quality, not quantity. That is the value of an FMA Summit for me.
I spend a lot of time going to briefings from companies that are a good fit for me. I get very good insight into their business model, their energy goals, and what they are trying to accomplish. From there the conversation is already advanced. I can go to them and say that I saw their presentation, that I understand their goals, and that I believe I can augment what they are doing.
When I meet with companies, especially after they have seen my presentation, that creates a baseline. They know what we do. Every one of my meetings advances because of that. I can ask them how my offer might help them with their energy goals.
I leave here with a plan for the next contact and the next meeting. I ask if they want me to contact them and if they want the conversation to advance. In most cases it is a genuine advance. That is the goal.
I am signed up for three FMA Summits this year. This is one of the three. I see the value and I really enjoy the forum.
"This is probably the best show I have ever been to."
Omar Taba, Director of Sales, Eastern North America, Sofame Technologies
For his first FMA Summit, Omar Taba says he was blown away. About 90 percent of the people he met were exactly the decision makers he came to see. FMA arranged 15 meetings for his team and at least 10 of those are significant and solid opportunities. He expects half of them to close within three to four months and calls FMA probably the best show he has attended out of more than 100 events over ten years.
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My name is Omar Taba. I work for Sofame Technologies. We are a manufacturer of patented heat recovery equipment out of Montreal, Quebec, and I am the Director of Sales for Eastern North America.
This was the first time I attended an FMA event and, to say the least, I am blown away. About 90 percent of the people I spoke to, whether they passed by our booth or were meetings that FMA arranged, were exactly the audience I came here to meet. They were all decision makers at the right levels in their corporations.
Every single meeting that FMA arranged for us was a significant meeting. Of the 15 meetings they set up, at least 10 of them are significant and solid opportunities. I would expect at least half of those to close within the next three to four months.
The recognition and visibility that Sofame gained from attending this conference, compared to the investment we made, is absolutely phenomenal. I have been to at least 100 shows over the past 10 years. I have attended very large shows with 50,000 plus attendees and small specialized shows in many different categories.
This is probably the best show that I have ever been to. I will definitely be back for the next FMA event and I hope they can keep up the great results that they showed us here in Baltimore.
"FMA helped us bridge the gap between IT and facilities through real one on one conversations."
Eric Bray, Vice President of Global Delivery, Chorus 360
Eric Bray explains that the summit helped bridge the gap between IT teams and facility teams in the data center world. Many IT groups are not directly exposed to energy costs, while facilities teams are. The FMA format brought both sides together and showed how efficiency projects can reduce the bottom line. Through focused one on one meetings, he made strong contacts and expects real business to come from the event.
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My name is Eric Bray. I am Vice President of Global Delivery for a company called Chorus 360. We are based out of the Atlanta area. We focus on IT consulting, primarily around efficiencies in the data center.
This convention has been very interesting for us. In our experience, the IT side of the business does not always care much about power needs and going green. They are not the ones feeling the pain of paying the power bills. Coming here helps bridge that gap between the facility side, which does care about energy, and the IT side. It helps them understand how they can form alliances.
It allows both sides, IT and facilities, to come together and see that the bottom line can be reduced through efficiencies in the data center. That includes improving the facility itself, improving coolers, improving power distribution units, monitoring facilities, virtualization, and consolidation. All of these things come together.
What we experienced here is that many people had their eyes opened to this. There was a portion of the event focused on data centers and many attendees came to our booth after those presentations and understood the value we can bring to their organizations.
One thing I found very unique about this conference is that FMA helped set up one on one meetings where I had 30 minutes to get to know other organizations in various industries. I could understand what they are going through and explain how we can help form bonds between the IT side and the facility side.
It has been a great experience and I have made a lot of great contacts that I expect will turn into good business.
"We meet the actual decision makers here. That is why we keep coming back."
Wayne Perry, Technical Director, Kaeser Compressors USA
Wayne Perry has attended eight FMA Summits and continues returning because these events give him direct access to high level decision makers he cannot reach at large trade shows. He explains that instead of sorting through hundreds of prospects to find two or three meaningful leads, FMA provides nearly two dozen highly qualified contacts in a single summit. Speaking and hosting tables significantly increase visibility and improve results.
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Hi, my name is Wayne Perry. I am the Technical Director for Kaeser Compressors in the United States. This is my eighth FMA show. We come to these shows because we get to see the people that we spend months trying to get to at other shows and never reach the actual decision makers. The decision makers come to these shows.
We have been very successful. The quality of the contacts we make here, the quality of the people, and the business we get out of this show are why we keep coming back. As I said, this is my eighth show. We have two more booked and we will probably book all of them again next year.
We have had very good success with some very large corporations and developed long term relationships with the people we meet here. This is much better than going through three or four hundred prospects to get the two or three worthwhile leads at a normal trade show. We go through two dozen prospects here and get almost two dozen qualified leads that turn into business.
Our first time we were uneasy about spending the money to come. What we learned early on was that if you speak at the show and if you have a table at dinner, you reach the right people. At our very first show we thought the first day was a bust. But after the first break the right people started coming through, bringing the right leads and real business.
"FMA has been a great venue for rich sustainability conversations and strong new contacts."
Lisa Bernard, Center for Building Excellence, BASF
Lisa Bernard explains that BASF's Center for Building Excellence attended FMA to connect with architects, engineers, owners, and contractors focused on sustainability. She values the rich dialogues around best practices and long term goals. The format, meals, and layout created natural interactions, resulting in meaningful contacts interested in sustainability strategies and collaboration.
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My name is Lisa Bernard with BASF, the Center for Building Excellence. We are a group formed as part of BASF's commitment to sustainable development. We are here to be a resource to architects, engineers, owners, and contractors as a single point of access to BASF.
The FMA Congress has been a great venue for having rich dialogues with attendees regarding sustainability and where the industry is headed. It is a moving target and very broad for companies like ours. Sharing best practices and learning from others has been valuable.
In terms of the overall venue, it has been great having everything in one place without running around. Breakfast, lunch, dinner, and the cocktail hour allowed many opportunities to talk. The bar was next to our booth which helped. We made great contacts with people interested in developing programs and improving their sustainable construction strategies.
"This is one of the most exciting formats we have ever attended. The relationships built here are real."
Thornton, Regional Manager, Smart Chiller Group
Thornton from Smart Chiller Group explains that after attending many large industry conventions, the intimate and relationship focused format of FMA stood out. Instead of the scale and distractions of huge venues, FMA creates an environment where meaningful conversations happen naturally. He describes the event as an excellent investment, creating long term relationships, strong connections, and future plans to return year after year.
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I am Thornton, the Regional Manager for Smart Chiller Group. We manufacture chillers from the ground up using the latest technology in energy production and consumption. Our goal is to help people reduce their carbon footprint and do things better for the world.
I have been involved in the industry for 25 years across performance contracting, mechanical relationships, and equipment manufacturing representation. This is probably one of the most exciting formats we have ever been to. We have been to many large conventions such as ASHRAE, IFMA, and BOMA. They are large and adequate, but they are not intimate.
In our industry, intimate relationships matter. The more closely you can talk with consumers and people attending, the more value is created. FMA has been friendly to our organization and has been very good money spent. We have had a lot of relationship building during this first meeting.
I have made friends that I will keep for life based on this single event. We are here to make money, but the friendship and intimacy of this organization has been very well received. We plan to attend year after year.
"I have personally brought in about nine million dollars in business from FMA summits."
Bill Burke, Director of Sales, USLED
Bill Burke from USLED calls FMA Executive Summits the best money his company spends in its marketing budget. Across thirteen summits he estimates that he has personally generated about nine million dollars in business that would not have happened without FMA. He values the ability to have up to thirty meetings a day with high level decision makers and praises the FMA team for arranging specific delegates at his booth or table whenever he asks.
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Hi, I am Bill Burke with USLED. I am the Director of Sales. This will be my thirteenth FMA Summit. We have found that the FMA Executive Summits give us the opportunity to get in front of the real big decision makers. It gives us the chance to have thirty meetings a day with some very big players that I would not have the opportunity to get in front of if I was out on my own just hitting the streets.
To this day, I believe I have personally brought in about nine million dollars in business that I certainly would not have had the opportunity to bring in if it was not for these unique business settings. As far as our marketing budget goes, in my opinion, this is the best money our company spends.
The only advice I would give is that if you are going to give FMA a shot, do it. The value you get out of it is many times what you put into it. FMA Executive Summits have really helped us grow and have helped me grow personally. I would not have had the opportunity to do business with companies like Lockheed Martin or Procter and Gamble if it were not for the FMA Executive Summits.
If I want to talk to a specific delegate, all I have to do is let the FMA team know and they will make sure that person is at my booth or at my breakfast, lunch, or dinner table. They really go out of their way to make sure you have every opportunity to see everybody you want to see. The entire staff is there to make sure you get everything out of the summit that you need.
"We gained access to major accounts that would have been nearly impossible to reach on our own."
Rob Williams, Senior Manager of Key Accounts, Kaeser Compressors
Rob Williams explains that FMA Summits help Kaeser Compressors meet key players at large accounts that are often inaccessible through normal channels. He highlights how speaking at the conference dramatically increases booth traffic and recommends that any sponsor take the opportunity to present. He shares specific success stories, including winning business from difficult to access companies such as Swagelok and being introduced through sustainability teams at large corporations.
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I am Rob Williams. I am a Senior Manager of Key Accounts for Kaeser Compressors. I call on our larger accounts and some specific special projects in North America. This type of event is a good opportunity for us to meet key players in some of those larger accounts.
We have learned that we get the best results when Wayne speaks at the FMA events. We learned early on that this is very important and it holds true at every conference. When he speaks, the number of people who come to the booth specifically to look us up increases dramatically. I would say that is a key for any participant at FMA. If you get the opportunity to present, you should take it.
We have gained introductions to some very large accounts that would be nearly impossible for us to access on our own. For example, we had a strong initiative with Unilever, a very large North American company. We were introduced to them through their sustainability group and that helped open the door to our engineered products and other parts of their business.
Another example is Swagelok in Northern Ohio. We met their Director of Engineering at an FMA event in Chicago four or five years ago. In general, the people who attend FMA are not everyday production staff. They are decision makers with influence.
Swagelok is a very hard company to get into. They do not even have their name on many of their buildings. You have to be invited in. You cannot simply make a cold call. We received a significant order from them yesterday after four years of cultivation that started with that introduction at FMA. Without that introduction we likely would not have won that order. It is a real success story.
"Our pilot programs are booked out six to seven months because of FMA."
Mike Foja, Vice President of Sales and Marketing, Bio Reaction Industries
Mike Foja explains that after exhibiting at several trade shows in the previous year, Bio Reaction Industries chose to focus solely on FMA in the current year. He credits FMA with filling their pilot pipeline for six to seven months, which is critical given their long sales cycle. The structured meals, preset meetings, and relaxed cocktail hours create ideal conditions for serious discussions that turn into pilot projects and multi site opportunities in the United States and overseas.
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My name is Mike Foja. I am Vice President of Sales and Marketing with Bio Reaction Industries. We are a Tualatin, Oregon based company. We market biological air pollution control equipment for industrial applications.
This is our second event with FMA. We participated in Chicago and the big outcomes from that event were the number of leads we obtained and the quality of those leads. We have a very long selling cycle, typically eighteen to twenty four months, and one of the key elements is our ability to run pilot programs. We bring in small systems and put them on the customer’s production lines so we can determine the efficiencies we can achieve.
As a result of the Chicago show, our pilots are now booked out for more than six to seven months. That is huge for us. Coming out of the Florida show, I am confident that the quality of leads has once again been superb. We are already discussing pilot programs and preparing immediate quotations for one customer with multiple sites. It could be four or five systems, with some in the United States and some overseas.
The response we are getting, the quality of leads, the FMA team, the logistics, the venue, and all the upfront work they do in lining up customer visits and presentations have been excellent. Last year we attended five or six different trade shows. This year we are attending only one and that is FMA. We are here in February and already plan to be in Chicago.
The fact that all meals are structured, with preset meetings or a corporate table, gives us many chances to talk informally while we enjoy breakfast, lunch, or dinner. The cocktail hour runs long enough that people relax, mingle, and have good discussions in a less formal setting. Often the next day the same people come to our booth and we continue real, in depth conversations.
To me, the planning and upfront work that the FMA staff does supports both attendees and vendors. They make the event a huge success for both sides. Everyone comes out winning when you attend an FMA event.
"We were so pleasantly surprised and did so much business that it was easy to come back again and again."
Kathleen Nolan, Constellation Energy
Kathleen Nolan from Constellation Energy explains that her team is now on its third FMA conference because the results from the first two were so strong. She describes FMA as approachable, easy to work with, and highly accurate in matching their executives with the right quality of people. The initial event started as an experiment but led to so much business that internal buy in for subsequent conferences became very easy. She hopes to continue a long relationship based on the quality of contacts and the positive feedback from clients.
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Hi, I am Kathleen Nolan from Constellation Energy. My experience with FMA has been good enough that this is our third conference. We have had a very successful experience working with FMA. They are approachable, easy to work with, and very accurate in terms of matching our executives with exactly the right quality of people they need to do business with.
We give a lot of consideration to participating. Our first experience with them was a bit of an experiment. We were very pleasantly surprised and did so much business as a result that it became an easy sell for our people to attend the next one and the one after that.
We hope to continue a long relationship with FMA because of the quality of the contacts we have made and the positive response we receive from the people we have done business with.
"We left with a pocket full of genuine interested buyers and cut years off our sales cycle."
Harriet Loveitz, Marketing Manager, Hurst Boiler and Welding
Harriet Loveitz discovered FMA while researching renewable energy conferences and convinced her leadership to try it. She was nervous that the event might not live up to expectations, but she describes the outcome as an “unbridled success.” FMA delivered a highly qualified audience of paying delegates, cut months or years off their normal sales cycle, and facilitated pre arranged meetings with decision makers who were actively seeking solutions. She contrasts FMA sharply with traditional trade shows where it is rare to leave with any truly strong leads.
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My name is Harriet Loveitz and I am one of the marketing managers with Hurst Boiler and Welding from Coolidge, Georgia. I have been with Hurst for about seventeen years. We originally found FMA through some research I was doing on the internet looking for renewable energy information. I came across a conference that was going to be held in Atlanta.
I have an interesting story about FMA because I was the one who found it. I talked my superiors at Hurst into doing the show because the premise sounded like it had a lot to offer. To me, it looked like a much more captive audience. When you realize that the delegates attending are paying a good amount of money to be there, you know you have a much more qualified audience. That stood out to me right away.
I twisted their arms a bit to do the show and when they finally agreed I started to worry that if we got there and it turned out to be a flop, I would be blamed. Thankfully, I can say that not only was it not a flop, it was an unbridled success.
Once we arrived, we found that it was totally different from any other trade show we had ever done. That was one of the things that appealed to me when I first read about it, but you always assume that what people promise will not really match the reality. In this case, FMA lived up to every word. I was very pleasantly surprised, especially by the quality of the meetings and the people we met.
In my view, FMA cut years off our sales cycle. There is no way we could have met the same quality of people this quickly on our own. It would have taken six months, a year, or more, just to reach the right vice president, head of engineering, or head of environmental efficiency at some of these companies. Many companies now have new energy related titles and you often do not even know who to contact. FMA removed that guesswork.
The atmosphere at the event was much more relaxed than a typical trade show. We had time to really talk to people. One of the best features was that FMA facilitated the meetings. They ask attendees who they would like to meet and arrange those meetings.
When a company specifically requests a meeting with us, that is worth its weight in gold. It is the best qualified meeting you can get because these people are looking for your help. They are coming to you saying they are interested in your product or service and they need help. That is what we found in our meetings. We had great interest from these people and we did not have to push hard. They already knew they had a problem and were coming to us for a solution. You cannot ask for a better meeting than that.
Compared to other trade shows, this is not even in the same ballpark. It is nothing like a trade show. Traditional trade shows are something you often feel you have to do just to show your presence. We do them mostly so our reps see that we are supporting them and keeping our name out there, but I cannot honestly say we get very good leads from typical shows.
When you come to FMA, you leave with a pocket full of genuine interested buyers or people who are at least looking to you for a solution. You are sitting with the right person, the decision maker, and you have had the chance to talk one to one.
"This was much more targeted than traditional trade shows and gave us real, application driven conversations."
Kim Stall, Vice President of Marketing, Badger Meter
Kim Stall from Badger Meter describes their first experience with FMA as very rewarding. As both a speaker and an exhibitor, she saw a steady flow of targeted meetings with attendees who had specific applications and questions. Many new prospects discovered Badger Meter through the presentation and then visited the booth to discuss how the company could help. She contrasts FMA with traditional trade shows, where exhibitors hope a small fraction of passersby have real interest, and praises FMA’s focus, networking, and smooth logistics.
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My name is Kim Stall. I am the Vice President of Marketing at Badger Meter. We are headquartered in Milwaukee, Wisconsin. We are a flow measurement company. We measure and control the flow of a variety of liquids, from water to petroleum to syrups in food processing applications.
We have about twelve hundred employees. This is our first exposure to FMA. We were a speaker at this session and also had a booth. We have found the experience to be very rewarding so far.
We had several targeted meetings. People came to our booth with specific questions and real applications. Others heard our talk and said they had a similar issue we might be able to help with. Even attendees who did not know anything about us before the event now know who we are and what we do, so we have gained exposure.
We attend many traditional trade shows where you hope that one out of fifty or a thousand people who pass by your booth has an immediate need or interest. From our perspective, this event has been much more targeted. It has given us the opportunity to have real conversations and good networking.
Because this was our first FMA event, it also helped us understand what goes on in energy management and how that connects to our business. In my role in marketing, it helps me see how we can position and market our solutions in new markets that we may not have targeted or known about before.
Overall it has been a wonderful experience. The logistics and coordination of the event have been very smooth and well orchestrated. We have had plenty of opportunities to network and to have meaningful conversations with potential clients.
"The ratio of owners and customers to suppliers here is the opposite of most conferences."
Mark Marteek, Chief Sales Officer, Power Secure
Mark Marteek from Power Secure attended his first FMA conference and found it highly focused and productive. As a microgrid and distributed infrastructure specialist, he appreciated that FMA pre aligned him with clients who had already expressed interest in microgrids. The condensed day and a half format, single room for all speakers, and tabletop display next to the session room created a smooth flow from presentations to meaningful booth conversations. He notes that unlike many conferences where suppliers outnumber true buyers, FMA had the opposite ratio and delivered several strong leads, prompting his commitment to return.
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Hi, my name is Mark Marteek. I am Chief Sales Officer of Power Secure. We are in the utility infrastructure business. Our specialty is distributed infrastructure, microgrids, renewable energy, energy storage, fuel cells, and fast response generation for utility customers and large energy users.
This is our first time at the FMA conference and we enjoyed it very much. It was very focused, which I liked. The folks at FMA had us lined up with specific clients who had expressed an interest in microgrids. So it was very productive at breakfast, at lunch, and at the cocktail hour. They put on a really great show.
One of the things I like about it is that it is very condensed. It is a day and a half and all the speakers are in one room, so everybody gets to hear all the sessions. They are very efficient in the way they set it up, which is great.
The room where the speakers were was right next to the room where the other events took place. We were given the opportunity to have a tabletop display there. That meant the traffic was very good and anyone who saw our talk could walk directly to our booth afterward if they were interested.
We picked up quite a few really great leads. What I really loved about this conference is that at many events the ratio of actual owners and customers to suppliers is one customer to four or five suppliers like us. Here it was pretty much the opposite. We really enjoyed that and greatly appreciated it. We will be back.
"This intimate show brings the correct people right to our booth and the meetings are always high quality."
Kevin Murphy, National Sales Executive, Green Star Recycling
Kevin Murphy from Green Star Recycling explains that after attending FMA Summits for more than a year and a half, his team consistently receives high quality prospects and strong leads. He notes that although the event is smaller than large expos, this is an advantage because the intimate environment brings the right people directly to their booth for productive meetings. Instead of waiting for thousands of unqualified attendees to pass by, FMA provides a targeted group that is genuinely interested. They averaged around twenty appointments and secured six or seven immediate follow ups scheduled within weeks. Kevin confirms that FMA delivers fast movement and meaningful connections every time they attend.
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Well, my name is Kevin Murphy. I am a national sales executive with Green Star Recycling. We are one of the leading recyclers in America and the largest privately held recycling company. We have been coming to FMA for about a year and a half and each time we attend we get quality prospects and strong leads. We receive great conversations from the speakers and make great connections.
A couple of things concerned us the first time we came, especially the size of the show. But in reality, because it is a smaller and more intimate show, you get to meet more people and the correct people come to speak with you. When they come to your booth and you have those meetings, they are quality meetings throughout the day and they are very productive.
Instead of having thousands of people passing by who may or may not be the right people to speak with, here you have a targeted group of people who are very interested in what you are talking about and they come specifically to see you. It is an excellent way to reach the right people in a very short time.
We made some great connections. We had around twenty appointments and already have six or seven confirmed appointments with those companies in the next couple of weeks. Things move very quickly when we are here and that is what we look for each and every time we attend. That is why we are coming back, not only for Chicago in September but again in December for the last event of the year.
"We were the only ones offering our type of solution here, and the attention we received was far greater than at any data center show."
Rajes Nyer, Founder and Chief Technology Officer, Degree Controls / Adaptive Cool
Rajes Nyer explains that Degree Controls and its Adaptive Cool division specialize in energy and heat management for data centers. As a small company, they often struggle to access large organizations like the US Navy or the Department of Energy. FMA provided direct access to the exact type of decision makers they need. Their story stood out because they were the only specialized data center energy management provider in the room, leading to far more attention and engagement than they receive at typical data center shows packed with competitors.
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I am Rajes Nyer. I am the founder and Chief Technology Officer of Degree Controls and Adaptive Cool, which is a division of Degree Controls.
We specialize in energy and heat management in data centers, which are a large consumer of power in many organizations. We see this as a strong future area for energy conservation.
The people attending FMA are the kind of people we want to talk to. We are a very small company and we may not normally have access to organizations like the US Navy, the Department of Energy, and other large companies. Coming here and telling our story, which is slightly different from everyone else's, got a lot of attention. That was the main reason we chose this event. It has worked out very well and it was worth it.
Compared to other events we have attended, FMA stands out. At other shows, the themes are often too close to what we do. If I go to a data center show, all I see is data center people and twenty other data center providers competing for attention. Here, I am at an energy show where data center challenges are new to many attendees. The attention I received was much greater than at a data center event. We were the only ones in the room offering our specific type of solution.
"I took a leap of faith and it paid back many times over. We closed an eight hundred thousand dollar deal from our first FMA Summit."
Don Frank, Owner, Solar UV Solutions
Don Frank explains that as a small business owner it is extremely difficult to reach decision makers inside large Fortune 500 companies. FMA changed that. After attending his first summit, he was introduced directly to the North American sustainability manager at Unilever and closed one of the largest sales in his company’s history, worth around eight hundred thousand dollars. The successful installation led to new invitations to bid on additional Unilever facilities, including the Helmann’s plant in Chicago. Don describes FMA as an opportunity he could not find anywhere else and credits the structure and decision maker access as the core reasons for his success.
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My name is Don Frank. I am the owner of Solar UV Solutions. We are based out of Indianapolis, Indiana. I was first contacted by FMA and I was a little hesitant at first because it was expensive for a small business. I am a small business owner and trying to get into Fortune 500 companies and meet the right person is very difficult. If you have ever tried calling a reception desk and asking who the sustainability manager is, it is almost impossible to find them.
That was very appealing to me. I made a leap of faith and attended my first FMA Summit about a year and a half ago. At that event I was introduced to Unilever. Unilever is a very large international company. I met the sustainability manager for North America and they were very interested in our product.
As a result, we sold one of the largest projects we have ever done. We sold about sixty collectors worth close to eight hundred thousand dollars. What I risked by attending the FMA Summit, I got back many times over in revenue.
Because we did a good job for them in Nevada, we were recently invited to bid on their Helmann’s mayonnaise plant in Chicago, and we recently received approval for that project. Once you get introduced to a large company like this and you prove yourself, there are multiple opportunities at their other locations.
I like the FMA Summit. I like the structure and the decision makers I meet. You would never have an opportunity like this anywhere else that I know of.
"We came in with high expectations and FMA met every one of them."
Gibb Wood, CEO, Eosh Shift Power
Gibb Wood explains that his team arrived at the FMA Summit with very high expectations and that the event fully met them. They were able to get in front of key clients they hoped to engage, introduce new technology, and leave with confirmed follow up appointments. Gibb also appreciated the opportunity to meet vendors for potential future partnerships. He describes FMA as an excellent marketing strategy and gives it a ten out of ten, saying he highly recommends it.
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My name is Gibb Wood. I am with Eosh Shift Power and I am the CEO. We are here at the FMA show and I would like to share our experience over the past two days. We came with some very high expectations and I can honestly say that those expectations were met.
We were able to get in front of some key clients that we were anticipating we could engage and introduce some new technology. We are leaving here today with set appointments with those clients.
We were also able to get face to face with other vendors and engage in conversations about future relationships and how we could drive our business. All in all, if I had to give this particular marketing strategy a rating from one to ten, I would definitely give it a ten and highly recommend it.
"This is probably the best show we have ever been to in terms of generating business."
Mark Farmer, CEO, USLED
Mark Farmer shares that USLED had an outstanding experience at the FMA conference in Chicago. He explains that the summit delivered real buyers, real interest, and immediate business opportunities. USLED arrived with seventeen pre booked appointments, nearly all of which showed up. He emphasizes the consistent attendee quality, strong engagement, and the event's ability to generate business from day one. Mark confirms that they will absolutely be returning and may even need to hire additional staff to handle the volume of leads generated by FMA.
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I am Mark Farmer. I am the CEO of USLED and I am at the FMA conference here in Chicago. I had a very good time and a good time means that we have gotten business. This is probably the best show we have ever been to in terms of generating business. I was surprised because I did not know anything about FMA until I got here.
Now that I have experienced it, I can say the FMA group is cordial and so are the attendees. This is a very high level group in terms of expertise and knowledge. They are sophisticated buyers and they are actual buyers. The level of interest we received on the first day alone was enough that we could have gone home satisfied.
When we arrived, we already had seventeen appointments. People had a high level of interest in what we sell, even though they did not yet know much about our LED products. I have never seen such a consistent level of turnout. If we had seventeen appointments, maybe two people did not make it, but everyone else came to us. Some people missed their lunch appointment but showed up afterward at our booth to complete the meeting.
We had almost one hundred percent attendance for the meetings that were scheduled. That speaks highly of the attendees and of how well FMA brings in the right people and takes care of them. We are now halfway through the third day and people are still here. At many shows people start to leave early, but here we still have strong attendance. I just finished giving a talk and the attendance was strong.
We will absolutely come back. The event in Florida is February first, second, and third. I do not know if we will get through all the leads we got before then because we are so busy. We may need to hire additional people just to staff the booth while the rest of us follow up on all the leads from this show. It has been that good.
"Unlike other events, the conversations here were sincere, meaningful, and authentic."
Tim Magner, GE Solar
Tim Magner shares that this was his first FMA event after attending several industry conferences where vendors heavily outnumber customers. He explains that at most events customers pass through quickly without meaningful engagement, but at FMA there were multiple sincere touch points with real buyers. The day and a half format, structured networking, and natural conversations created valuable connections with attendees from across the region, including Chicago, Michigan, and Wisconsin. Tim appreciated the authenticity of the interactions, the comfort level created for newcomers, and the balanced content and co development opportunities. He calls the format unique and ultimately beneficial for their business.
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I am Tim Magner with GE Solar based out of Boston, Massachusetts. We are on day two here at FMA and it has been a really great experience. This is my first time attending this event and I must say I have been to a few other similar industry events, none that were FMA related, but the expectations at those events have not been that high and they really were not that great.
What you commonly find at those events is that there are ten times more vendors than actual customers. The customers do not really spend quality time. They are in and out and maybe do a quick talk and leave. This event has been very different. We have seen customers and potential customers not just once but across four or five different touch points. The interactions have been sincere and meaningful.
This region is also new to us from a business perspective and this event has been the perfect entry point. There were many attendees from Chicago, Michigan, and Wisconsin who were all really interested in expanding their knowledge of sustainability and solar specifically. We made some great connections here.
The format was very nice. The day and a half structure had a lot of great presentations but also the right amount of time for interaction in a sincere and non pressured way. The quality of the interactions was authentic. Many conferences feel manufactured or transactional, but here it was very natural. It was not about exchanging business cards. It was about answering real questions and understanding why people were here and how we could help them.
If we could not help them, we would point them to another booth that could. There was a real sense of helping people get oriented. We also met other partners and saw opportunities for co development that we did not have before. The format was unique and different and ultimately beneficial.
One moment that stands out was lunch yesterday. Several people had signed up to meet with us. When we arrived at the GE lunch table, there were three or four people from different municipalities and companies waiting for us. That is not normal for most commercial front end engagements. We sat with them for an hour discussing why they were here and what they wanted to learn from us and how we could help them.
The presentations were crisp, concise, and not overly commercial. There was a good breadth of content. We cover one small slice of the sustainability spectrum but many other facets were represented throughout the event. Overall, the experience has been very positive.
"We are a small company trying to do big things, and FMA got us in front of the top people we needed."
John Price, Partner, Solar EV Solutions
John Price explains that Solar EV Solutions is a small company that requires top level, executive decision makers in order to sell their products. This is normally nearly impossible for a small firm in Indiana. FMA solved that problem by arranging meetings directly with the people they needed to reach. The investment felt expensive at first, but it delivered exactly what he needed: a major contract, a second contract from the same corporation, a new opportunity from another division, and movement on a long running Indianapolis Airport project. He calls FMA the place where companies can reach the big opportunities that normally take years to secure.
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I am John Price. I am a partner at Solar EV Solutions. We are a very small company trying to do very big things.
The problem is that our company and the products we supply require a top down sale. We have to meet with the very top people of any corporation. The issue is that nobody wants to listen to a small time guy from mid Indiana.
We ran into FMA Summits and they arranged for us to meet with the people we actually needed to meet. It has been very good. We did not really know what was going to come out of it. It was expensive, but it did exactly what it was intended to do. They connected us with the right people.
We have gotten a really nice contract from a very large corporation. That led to a second contract with that same corporation. As a matter of fact, last night after our meeting we got back to the room and found an email from another division of that company who wanted to connect with us. That was very good news.
We also received another call last night. We have been working on a project with Indianapolis International Airport for a couple of years and they are now ready to move forward. These contracts take time because they are the big ones, but FMA is where you find those opportunities.
"Unlike other conferences, FMA brings real end users and decision makers who want meaningful conversations."
Mike Nurelli, Sales Leader, Distributed Power Business North America, General Electric
Mike Nurelli explains that GE attended the FMA Summit to meet more customers and was very pleased with the types of decision makers present. Instead of vendors talking to vendors, the room was filled with end users, facility managers, engineering leaders, and sustainability executives who wanted thoughtful discussions about GE’s solutions. After GE’s twenty minute presentation, strong booth traffic followed. Mike especially valued the structured lunch “speed dating” format, where his team met three tables of companies seeking onsite power and energy cost reduction solutions. They made five or six solid new connections in under an hour.
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Good morning. My name is Mike Nurelli. I lead sales for our distributor power business in North America for General Electric. We came to the FMA Summit to try to meet more customers and we were excited and happy with the types of people we met.
There were many end users and many people motivated to make decisions about reducing their energy cost and putting power on site. Unlike a lot of other conferences we have gone to in the past, it is not just vendors talking to vendors. There are end users, facility leaders, engineering leaders, and energy and sustainability leaders who attend and who want to have thoughtful and deep conversations about your product and how you can help them.
Regarding the presentation, the exhibit, and the corporate dining table, after Sarah presented, things went very well. Sarah and our team delivered a twenty minute presentation early on the first day and that allowed us to get our name out there and meet many different people. People came to our booth afterward.
The thing I liked most was the lunch time speed dating format. We met with three different tables of companies looking to do something on the energy side with their facilities. That was neat. We made five or six new connections in an hour.
"This is our seventh FMA Summit because our business units consistently find real value here."
Victoria Sanville, Senior Manager, Enterprise Business Development, LG Electronics
Victoria Sanville shares that LG Electronics continues returning to FMA because the summits deliver direct access to high level facility decision makers across government and university verticals. With product lines spanning HVAC, LED lighting, solar, and storage, LG uses FMA to connect with stakeholders responsible for long term project strategy. She highlights that the smaller, more focused format allows for deeper and more productive conversations. Rather than chasing people in a large hall, LG sits down with true decision makers who drive specifications, ideation, and early stage planning. Victoria reports multiple high value leads, including corporates and universities, and emphasizes that FMA helps LG enter opportunities at the earliest and most impactful stage.
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I am Victoria Sanville. I work for LG Electronics. I am a Senior Manager of Enterprise Business Development for the government and university verticals. It is a cross selling team, so I am responsible for all LG products and for being the face to the end user for LG.
This is our seventh conference at the FMA Summit. It is our seventh summit because many of our business units have found value in attending. We have HVAC, LED lighting, solar, and storage products. Each business unit comes here to meet the key stakeholders who make decisions not only on specifying products but also on developing large long term project opportunities that benefit their businesses.
What I found different with FMA compared to other conferences we attend is that FMA is on a smaller scale, which allows for much more productive conversations with key stakeholders. I am not running around grabbing people to talk to. We have enough time to sit down and really talk through their goals and mission and learn about their business, then discuss where LG can potentially support them.
The people here are decision makers. They are not company representatives who do not participate in the decision making process for facility management. That is very important to us because if we do not attend events like this, we are cold calling countless facilities.
We have received several solid leads from this event that we are excited to follow up on in our target vertical. We have two corporate leads that are enthusiastic and engaged with us, looking to identify what type of technology consultation plan they can roll out for energy efficiency and digitalization. We also connected with several universities and a school district.
These are valuable leads and they come from stakeholders who make decisions about who gets involved in ideation and design at the early stages. This is very different from trying to knock on the door after a project is already designed and attempting to change specifications. That is why we are here and why we are grateful for the opportunity.
"FMA is a completely different setting. People come to your booth ready for real conversations."
Jim McDonald, Director of Environmental Impact, Power Secure
Jim McDonald explains that the FMA Summit format stands apart from traditional trade shows because it creates an intimate environment where vendors do not need to chase attendees or give away free items to attract attention. Instead, people come directly to the booth prepared for meaningful conversations. After hearing about FMA from his colleague Mark Marteek, Jim attended the Boston event and made strong connections, enjoyed highly engaged discussions, and left with a committed stack of follow up opportunities. He praises the structure, the ease of networking, and the supportive energy of the event, recommending that new vendors stay open to this unique format.
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I am Jim McDonald with Power Secure, Director of Environmental Impact. I am a big fan of the FMA format because it is completely different from anything we have done in the past. Mark Marteek, a colleague of mine, went to the Dallas event and highly recommended attending this one in Boston.
I made some great connections. The presentation was well received. We had amazing conversations last night over drinks and we are going to walk away with a stack of cards from people who are committed to talking to us in the next few weeks. I got a lot out of it and plan on hopefully being in Ohio next week.
Compared to other events, this is a much more intimate setting. You are having conversations rather than chasing people down. You do not have to hand out free giveaways just to get someone to stop at your table. People come to your booth because they want to talk. Even the lunch setting yesterday was fantastic. We could move between a few different tables and everyone was primed to talk. It was very easy and comfortable.
My advice for new vendors is simple. Get involved. Instead of automatically signing up for the same trade shows every year, be open to a completely different type of format and a new way of approaching events. Even if you attend fewer shows, going to a show like this that is more intimate allows you to make better connections. It seemed to work very well.
"FMA puts you in front of senior decision makers. Not many people, but the exact right people."
Guy Peterson, Vice President of Marketing and Corporate Communications, Energy Bank
Guy Peterson explains that Energy Bank chose FMA as the venue to unveil a new solar powered LED product because the summit attracts highly qualified, upper level decision makers. After thirty years of exhibiting at trade shows, he emphasizes that FMA stands out because it delivers fewer people, but all of them are the right people. His first FMA experience in Chicago helped land a Fortune 100 customer, and returning to FMA again produced strong conversations, scheduled appointments, and meaningful face time with the buyers who matter. Guy highlights the importance of the social networking format and the value of structured appointments with attendees who come prepared and ready to engage.
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Hi, my name is Guy Peterson. I am the Vice President of Marketing and Corporate Communications at Energy Bank. We are a company located in Wisconsin. We are a manufacturer of LED products and we have developed something completely new, a solar powered LED.
We wanted to unveil this in a big way. We wanted to get it in front of decision makers at a very high level. So we were looking at venues to attend and one of the places we looked at was the FMA Summit.
During my thirty plus year career of doing trade shows, I have become a fan of events like this. You get a highly qualified upper level decision maker at events like FMA. The number of people attending is not large, but they are the people you want to see.
This is my second FMA Summit. I attended another event years ago in Chicago and was very pleased with it. We landed a Fortune 500, actually a Fortune 100 company at that event. So we decided to come again. The event today and yesterday has been very good.
The social network is what becomes important here. You have a booth and you exhibit your products, but you also get time to talk to people. I like the fact that attendees make appointments to come and visit you. That is nice because you know who you are going to talk to. You can prepare and have the materials ready for them and you can give them the information they need to make a decision.
All in all, I am very pleased with the FMA Summit and I think we will be doing it again.
"We have gained at least one customer at every FMA Summit we have attended."
Mark Marteek, Chief Sales Officer, Distributed Infrastructure Division, PowerSecure
In his third FMA Summit, Mark Marteek explains why PowerSecure continues returning. The ratio of real customers to vendors is dramatically better than typical industry conferences, where exhibitors compete with hundreds of companies and countless distractions. FMA’s compact floorplan, twenty minute presentations, and tightly integrated networking keep everyone focused. Mark highlights that FMA sets up breakfasts and lunches with attendees who are specifically interested in microgrids and distributed energy infrastructure. At every summit they have attended, PowerSecure has secured at least one new customer and multiple new opportunities.
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Good morning. I am Mark Marteek. I am Chief Sales Officer of the Distributed Infrastructure Division of PowerSecure. We are the nation’s leader in microgrids. I am very much enjoying the conference. This is our third one.
We attend conferences all over the United States. What we like about this one is that the ratio of suppliers or providers to actual customers is much better than anything else we attend. That is number one for us.
Number two is that the event is very well planned. Everything occurs in a very tight space. You are not in a huge convention center walking long distances or in a huge trade show competing against hundreds of other companies or against outside distractions like golf or skiing, which pull customers away. We see that all the time elsewhere.
What we really like about FMA is that we get an opportunity to present. Each presentation is twenty minutes. All the breaks and the cocktail hour happen in the same tight space, so you stay focused with your customers. FMA also sets up breakfasts and lunches with people who are specifically interested in what you do, and that means a lot.
I can tell you that in each FMA Summit we have attended, we have gained at least one customer as a minimum. This show in Columbus has been really good. We met two or three potential customers that I believe we will end up doing business with. It also worked out that one of our existing customers was here, and we were able to spend quality time with them.
We are already signed up for Chicago.
"The format allows for frank, open, beneficial conversations instead of competing with a thousand booths."
Jeff Medcaf, Vice President, East Central Region, Ameresco
Jeff Medcaf explains that Ameresco attended FMA because the agenda featured the exact suppliers and customers they wanted to meet. He found the speaker quality strong and the booth interactions highly productive because attendees signed up in advance to speak directly with his team. Jeff appreciated that FMA’s size eliminates overwhelming competition and creates space for open, honest conversations. He highlights that the networking breakfasts, lunches, and cocktail reception were excellent, with the evening reception providing the most valuable networking of all. Jeff describes the attendee group as high quality decision makers, exactly the type Ameresco seeks.
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My name is Jeff Medcaf. I am Vice President of Ameresco for the East Central Region. We attended this event mostly due to the clientele that was going to be here. The people on the agenda were people we wanted to talk to, both suppliers and customers.
I felt the event was a good one. The quality of the speakers was good. Most importantly, when attendees came to our booth they had signed up and they came directly to talk to us. That was very useful and helpful. I found the format conducive to good conversation.
There were not too many people here and not too many companies in direct competition with us. That allowed for conversations that were more frank, open, and beneficial. I prefer this format over venues where you are one of many companies doing the same thing and competing for attention.
Regarding the networking breakfasts, lunches, and cocktail receptions, it is always good when you can sit at a table with both customers and providers. The cocktail reception last night was excellent. Many people stayed for it. The quality of the food kept people there, which was good, and the networking environment was very strong.
It was probably the most helpful event because you could interface with a wide variety of people in one space. Out of everyone I met, the conversations were high quality. That is important for events like this. You have to attract high quality customers and decision makers, and they were here.
"The one on one scheduled format is the best way to do it. It works far better than any standard trade show."
Pat Scutter, President, Protective Industrial Polymers
Pat Scutter explains that FMA’s scheduled, one on one meeting format is far superior to traditional trade shows, where exhibitors hope for random walk by traffic and end up having short, low value conversations. At FMA, every meeting is predetermined, intentional, and meaningful. The structured agenda, step out discussions, cocktail hours, and meals create ideal environments for deep networking. Pat calls FMA’s approach phenomenal and says it is the best format he has experienced, adding that he looks forward to participating again.
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My name is Pat Scutter. I am the President of Protective Industrial Polymers. I just wanted to comment on the show. It is a phenomenal format. I really liked the scheduled nature of it, the one on one conversations, the predetermined meetings, and the step out discussions. The ability to network and spend time talking, rather than having walk by conversations, worked really well.
Compared to standard trade show formats where you are looking for people to walk by and trying to have short conversations that have less meaning, this is completely different. In a typical trade show there is no planning for a visit. Here, the format is structured and intentional. As far as format goes, it is the best way to do it.
You get a cocktail hour to move around, a schedule to talk to people, as well as networking during meals. It was a great format and I would certainly look forward to doing another one.
"The intimate setting let us reach far more key decision makers than any trade show we attend."
Tom Bingham, Senior Manager, Enterprise Business Development, LG Electronics USA
Tom Bingham describes the FMA event in Dallas as highly rewarding for LG’s enterprise development team. The intimate layout allowed them to interact with significantly more decision makers than a typical large trade show. He praises the hospitality, the quality of speakers, and the depth of knowledge shared about customer needs and market direction. Tom notes that LG usually hosts its own receptions at larger shows, so having FMA run the hospitality events saved money while providing even better exposure to all attendees in the room. LG looks forward to returning.
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Good morning. My name is Tom Bingham. I am the Senior Manager with the Enterprise Business Development Team with LG Electronics USA based out of New Jersey.
It was our pleasure to attend the FMA event in Dallas this week. We found that the forum was very rewarding because it was a more intimate setting where we were able to interact with far more key decision makers than we would in a traditional trade show environment.
We enjoyed the hospitality events. We felt that the speakers contributed a lot of in depth knowledge about how to relate to our customers and potential markets as LG introduces an entire portfolio of B2B products to a targeted customer base.
This has been a very beneficial event. We look forward to attending again in the future.
Regarding the cocktail receptions and networking, LG usually hosts those types of receptions at larger shows. Having the event coordinators host them for us not only saved us the expense but also gave us exposure to the entire population of the event. We found that very beneficial. It is something we would have done ourselves, but in this case we gained even more value by having you coordinate it for us.
"The intimate format creates meaningful one on one discussions instead of forgettable walk by traffic."
Matthew Shisby, Senior Director of Strategic Relations, RCubed
Matthew Shisby describes his first FMA Summit as a refreshing and highly effective experience. Unlike traditional trade shows where exhibitors scramble to meet hundreds of people with little retention, FMA’s intimate structure creates real, memorable one on one conversations. He already has multiple follow ups scheduled and values how the format forces meaningful interaction instead of shallow card collecting. Matthew believes this is the right way to exhibit and recommends that future sponsors provide FMA with a clear list of target companies so the team can act like an extension of their salesforce.
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My name is Matthew Shisby. I am the Senior Director of Strategic Relations with RCubed. This is my first FMA Summit here in Chicago and I had no idea what to expect. In some ways having low expectations is good, but what resonated with me is that it is a very intimate event.
As a vendor exhibiting, that intimacy meant I could have more one on one conversations with meaningful discussions instead of shotgunning a hundred quick introductions like at normal trade shows. Even though the quantity is smaller, the quality is far higher. I already know I have follow ups scheduled and it is such an intimate scenario that nobody will forget who they talked to.
I have been to many trade shows in my career and it is a slog trying to meet a hundred people a day. Nobody remembers anyone and all the booths blur together. This format is intriguing. It is my first time experiencing it and I believe it is the right way to do it. I do not want this event to get bigger. The quality level is superior to any exhibition I have attended. We will be going to the next one in Tampa because of this experience.
FMA also sets up meetings with companies that want to talk to you and allows you to give them a list of companies you want to meet. You sit at your own lunch table and break bread with people, which creates relaxed and comfortable conversations that naturally go deeper.
My advice for future vendors is to do your legwork before arriving. Give the organizers a list of the companies that interest you and explain why. They get to know you and become an extension of your sales team, setting up qualified meetings you do not have to pay commission for. Take advantage of that.
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